RIT Music, a local music store with branches in Holland and Grand Rapids, served as the focal point of my rebranding endeavor for a project. As a frequent patron of RIT Music, I often choose it over larger music equipment retailers like Guitar Center. Recognizing the distinct appeal of RIT Music as an alternative, I centered their rebranding around this concept. The objective was to carve out a unique identity for the store, infusing it with lively and distinctive branding that resonates with its audience.

As a component of the rebranding initiative, I conceptualized a theoretical music festival named "RIT Fest" that RIT Music could potentially organize. I developed corresponding branding elements and crafted a poster to complement the envisioned event.

This stencil is designed for a guerilla marketing campaign envisioned for RIT Music. The intention is to responsibly spray paint their logo on walls, obtaining permission from building owners of course.